The Sen at De Souza Ave
Capitalize on the URA Master Plan’s vision for Bukit Timah and secure a prime investment in The SEN, where enhanced connectivity and premium amenities promise significant appreciation potential.
Strategic Land Plot
Register for 1st Hand Info
Key Area Under URA’s Transformation
Beauty World MRT
Beauty World Center
Bukit Timah Primary School
“Your Sanctuary in Bukit Timah”
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Total Units
0
Est. Completion

INTRODUCTION
- Beauty World MRT
- 355 residential units
- Site area over 207,154 sqft
- Fact Sheet
Nestled in the esteemed District 21 of Upper Bukit Timah, The SEN emerges as a highly anticipated residential project, poised to redefine modern living in Singapore. Occupying a substantial land area of 207,154 square feet, The SEN will feature approximately 355 meticulously designed homes, offering a variety of unit layouts to cater to diverse needs.
Located off Jalan Jurong Kechil, The SEN enjoys a strategic location near Beauty World MRT Station (DT5), providing excellent connectivity to the Central Business District (CBD), Marina Bay, and other key destinations.ย

Investor
In July 2024, Sustained Land secured the De Souza Avenue site through a Government Land Sales (GLS) tender, submitting the highest bid of $278.9 million, which translates to approximately $841 per square foot per plot ratio (psf ppr).ย
The successful development of projects like Verdale, located on the same De Souza Avenue, highlights the developers knowledge of the area, and ability to create popular and high quality homes. With a focus on creating lasting value for homeowners, Sustained Land continues to build legacies and create homes that stand the test of time.
The URA Master Plan’s vision for the area, including the integrated community hub at Beauty World MRT, the Bukit Timah-Rochor Green Corridor, and the rejuvenation of the former Bukit Timah Fire Station, promises to elevate the quality of life for residents.
Fact Sheet
Type | Descriptions |
---|---|
Project Name | The SEN |
Developer | Sustained Land |
Location | De Souza Avenue (District 21) |
Tenure | 99 Years |
Estimated Completion | 2030 |
Site Area | Approx 207,154 sqft |
Total Units | Estimated 355 residential units |
Car Park Lots | Estimated 80% Carpark |

HIGHLIGHTS
- District 21 – Beauty World MRT
- By Sustained Land
- Nearby Top Schools
- Transformation under URA Masterplan
- Prime Location โ Situated in Upper Bukit Timah, a prestigious district with strong demand.
- Excellent Connectivity โ Just minutes away from Beauty World MRT (DT5), providing direct access to the city.
- Reputable Developer โ Developed by an award-winning real estate company with a strong track record.
- Vibrant Lifestyle Hub โ Close to shopping malls, entertainment spots, and a wide range of dining options.
- Proximity to Top Schools โ Near prestigious institutions such as Methodist Girls’ School and Pei Hwa Presbyterian Primary School.
- Green Living Environment โ Located near Bukit Timah Nature Reserve and Rail Corridor, offering plenty of outdoor activities.
- Smart Home Features โ Integrated with the latest smart home technology for enhanced security and convenience.
- Premium Facilities โ Enjoy modern amenities such as a swimming pool, gym, function rooms, and landscaped gardens.
- High Investment Potential โ Situated in an area undergoing exciting redevelopment under the URA Master Plan.
- Strong Rental Demand โ Attractive to tenants due to its connectivity, amenities, and proximity to key business hubs.

LOCATION
- Shopping & Groceries
- Food & Restaurant
- Education & Schools
- What’s Nearby?
- Google Map & Street View
The SEN features a meticulously planned site layout that maximizes space, greenery, and functionality. The development boasts a wide array of resort-style facilities, including an infinity swimming pool, state-of-the-art gym, BBQ pavilions, landscaped gardens, and function rooms for social gatherings. Families can enjoy dedicated kidsโ play areas, while wellness seekers can relax in spa pools and yoga decks.


Striking the Balanced in Life

Shopping & Groceries
Residents can shop and dine at nearby malls, including:
- Beauty World Centre โ A revitalized shopping mall offering dining, retail, and supermarket options.
- Bukit Timah Shopping Centre โ A well-established mall with specialty stores and daily necessities.
- Beauty World Plaza โ A convenient spot for lifestyle shopping and services.

Food & Restaurant
Food enthusiasts will enjoy the variety of dining options nearby:
- Cheong Chin Nam Road and Upper Bukit Timah Road are renowned for their diverse culinary scene.
- Popular dining spots include Al-Azhar Eating Restaurant and Carpenter and Cook.
- Beauty World Food Centre.

Education & Schools
Families with children will benefit from proximity to top educational institutions:
- Proximity to reputable schools, including Bukit Timah Primary School, Methodist Girls’ School, Lianhua Primary School, and Pei Hwa Presbyterian Primary School.
- 7oaks Preschool – Bukit Batok East Avenue 6, Creative Singing, Musical Monkeys are also nearby.

Green Spaces & natural Parks
Surrounded by greenery, the development offers a tranquil retreat:
- Bukit Timah Nature Reserve โ One of Singaporeโs most significant green spaces, offering hiking trails and rich biodiversity.
- Bukit Batok Nature Park โ A scenic retreat with jogging paths and lush greenery.
- Rail Corridor โ A green corridor perfect for cycling, jogging, and scenic walks.
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What’s Nearby?
Easy Accessย
โข Hume MRT (DT Line) โ 800m
โข Beauty World MRT (DT Line) – 1.1 KM
โข Buses Services: 61, 66, 157, 174, 178, 852, 871, 970, 985,
Shopping/ Recreation
โข SingSing Mart 442m
โข Beauty World Centre 1.6 KM
Primary Schools
โข Bukit Timah Primary School (within 1KM)
โข Pei Hwa Presbyterian Primary School
โข Methodist Girls’ School (Primary)
โข Bukit View Primary School

FLOOR PLAN
- Design Concept
- Site Plan & Facilities
- Units Mixes
- Units Layout
Site Plan


Your SPACES, Your Choices
Explore thoughtfully designed layouts with the freedom to choose what fits you best. From compact to spacious family suites, our flexible layouts offer versatile options to suit your every need.
Typical Floor Plan


Smart Home
Welcome to the future of living. Our smart homes blend sleek design with advanced technology for ultimate comfort and convenience. Control lighting, climate, security, and entertainment with a touch. Discover a new era where luxury meets innovation, a feature Singaporeans will find both practical and appealing. Embrace the future today!
Each home is equipped with smart home technology, allowing residents to control lighting, climate, and security systems at the touch of a button or via voice commands.

GALLERY
- Building Design
- Common Facilities
- Exterior & Interior Design
The architectural design of The SEN exudes modern elegance and timeless luxury. The sleek facade, combined with lush greenery, creates a harmonious living environment that blends nature with contemporary aesthetics. The interiors of the residences are thoughtfully designed with premium fittings, smart home technology, and open-concept layouts, offering spacious and well-ventilated homes that exude sophistication.

Reenergise
Reenergise your body with our state-of-the art amenities, curated for your preferred activities at various facilities on different levels. Reward yourself with deeper Well-Being. At our swimming pool and jacuzzi, you can let it all go and collect yourself at the same time. While the unblocked view relaxes your mind, leave you feeling invigorating as ever.

Modern

Exteriors & Facilities



Interiors



PRICING/ DISCOUNT
- Developer’s Direct Best Pricing
- Developer’s Discount/ Promotion
- 0% Commission Payable
Estimated Launch Price S$2,300 to S$2,500 psf
It is important to only engage the Official Direct Developer Sales Team to assist you to enjoy the best possible direct developer price. There is no commission required to be paid.


DOWNLOAD
- Official Project Brochure & Floor Plan
- Market CMA Analysis (Ask)
- Customised Research Report (Ask)



DEVELOPER
- Sustained Land
- Since 2006
- Over 2500 Homes Built
- High Quality Finishes

Founded in 2006, Sustained Land Pte Ltd is a well-established Singapore-based real estate developer known for building quality private residential developments. Over the years, the company has grown into a significant player in the local property market, delivering over 2,500 homes across various projects, ranging from boutique developments to large-scale condominiums.
Unlike some other developers who focus purely on high-end luxury or mass-market properties, Sustained Land strikes a balance by developing mid to high-end residences that appeal to both homeowners and investors. They emphasize modern aesthetics, functional layouts, and high-quality finishes, making their properties highly desirable.
With a proven track record of delivering quality residential projects, Sustained Land has garnered recognition for its commitment to excellence and customer satisfaction. The company’s portfolio showcases a diverse range of developments, from luxurious condominiums to landed properties, each reflecting a dedication to meticulous design and superior craftsmanship.
Sustained Land has consistently demonstrated its ability to identify prime locations and create developments that resonate with discerning homebuyers. Their projects are known for their thoughtful layouts, high-quality finishes, and comprehensive amenities, designed to enhance the living experience. The company’s focus on sustainable development practices aligns with Singapore’s vision for a greener future. By incorporating eco-friendly features into their projects, Sustained Land demonstrates a commitment to responsible development.ย



